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Automate Your Shopify Store

Connect Shopify with accounting, CRM, and fulfillment systems. Automate order processing, inventory management, and customer communication.

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Automate Your Shopify Integration View Integration Options

Why Integrate Shopify with Your Business Systems?

Automated Accounting

Orders automatically create invoices in Xero or QuickBooks with proper tax handling.

Inventory Sync

Keep stock levels accurate across all sales channels and your accounting system.

Customer Automation

Sync customers to CRM, trigger follow-up campaigns, and track lifetime value.

Multi-Channel Ready

Manage Shopify POS, online store, and marketplace channels from one integrated system with unified reporting.

Systems We Connect with Shopify

Xero

QuickBooks

HubSpot

Klaviyo

ShipStation

Stripe

Mailchimp

Plus 100+ more systems - if you use it, we can integrate it with Shopify

How Shopify Integration Works

Connect Your Systems

We securely connect Shopify with your other business applications using official APIs and best practices.

Map Your Data

Configure how data flows between systems - which fields map where, what triggers sync, and business rules.

Automate Forever

Once configured, data flows automatically 24/7. Monitor with dashboards and alerts for complete peace of mind.

Data Flow Architecture

Here's how data flows between Shopify and your connected systems:

┌─────────────────┐     ┌──────────────────┐     ┌─────────────────┐
│     Shopify     │     │   Integration    │     │   Accounting    │
│      Store      │────▶│     Engine       │────▶│  (Xero/QBO)     │
└─────────────────┘     └──────────────────┘     └─────────────────┘
        │                        │                        │
        │                        ▼                        │
        │               ┌──────────────────┐              │
        │               │  Order Process   │              │
        │               │  • Tax mapping   │              │
        │               │  • Fee tracking  │              │
        │               │  • Customer sync │              │
        │               └──────────────────┘              │
        │                        │                        │
        ▼                        ▼                        ▼
   ┌─────────┐            ┌─────────────┐          ┌──────────┐
   │ Webhook │            │ Inventory   │          │ Payment  │
   │ Events  │            │   Sync      │          │  Match   │
   └─────────┘            └─────────────┘          └──────────┘

Example: Shopify Order → Xero Invoice + Inventory Update
═══════════════════════════════════════════════════════════════
1. Customer completes checkout on Shopify
2. Shopify fires orders/paid webhook
3. Integration receives order payload
4. Looks up customer in Xero (by email) or creates new Contact
5. Maps order line items to Xero LineItems:
   - SKU → ItemCode (links to Xero inventory)
   - Price → UnitAmount (tax-exclusive)
   - Tax → TaxType (OUTPUT2 for GST)
6. Calculates and separates Shopify/Stripe fees
7. Creates Invoice in Xero (Status: AUTHORISED, PAID)
8. Payment receipt recorded against invoice
9. Xero inventory decremented automatically
10. Order tagged in Shopify as "synced"

Common Field Mappings

Source Field	Target Field	Notes
order.customer.email	Contact.EmailAddress	Primary customer matching field
order.customer.first_name	Contact.FirstName	Customer first name
order.customer.last_name	Contact.LastName	Customer last name
order.billing_address.company	Contact.Name	Business customer name
order.line_items[].title	LineItem.Description	Product name and variant
order.line_items[].sku	LineItem.ItemCode	Maps to inventory item
order.line_items[].quantity	LineItem.Quantity	Quantity ordered
order.line_items[].price	LineItem.UnitAmount	Price ex-tax for tax-incl pricing
order.tax_lines[].rate	LineItem.TaxType	0.1 → OUTPUT2 (10% GST)
order.shipping_lines[].price	LineItem (shipping)	Separate shipping line item
order.discount_codes[]	LineItem (discount)	Discount as negative line or allocation
order.id	Invoice.Reference	Shopify order number for cross-reference

Example API Response

Sample data structure when syncing from Shopify:

// Shopify Order Webhook (orders/paid)
{
  "id": 5362476425,
  "name": "#1042",
  "email": "customer@example.com.au",
  "created_at": "2024-11-15T10:30:00+11:00",
  "financial_status": "paid",
  "fulfillment_status": null,
  "currency": "AUD",
  "total_price": "165.00",
  "subtotal_price": "150.00",
  "total_tax": "15.00",
  "customer": {
    "id": 7294583921,
    "email": "customer@example.com.au",
    "first_name": "Jane",
    "last_name": "Smith"
  },
  "billing_address": {
    "first_name": "Jane",
    "last_name": "Smith",
    "address1": "123 Collins St",
    "city": "Melbourne",
    "province": "Victoria",
    "country": "Australia",
    "zip": "3000"
  },
  "line_items": [{
    "id": 14395827364,
    "title": "Premium Widget",
    "variant_title": "Blue / Large",
    "sku": "WIDGET-BLU-LG",
    "quantity": 1,
    "price": "150.00",
    "tax_lines": [{
      "title": "GST",
      "rate": 0.1,
      "price": "15.00"
    }]
  }],
  "shipping_lines": [{
    "title": "Standard Shipping",
    "price": "0.00"
  }],
  "transactions": [{
    "gateway": "shopify_payments",
    "amount": "165.00",
    "status": "success"
  }]
}

AI & Custom Integration Examples

Beyond system-to-system connections, we build custom AI solutions and interfaces powered by Shopify data.

AI Shopping Assistant

Build a conversational AI that helps customers find products on your Shopify store. Queries your product catalog, understands customer intent, and recommends products. Can check inventory, compare options, and guide to checkout. Integrates with your CRM to personalise recommendations based on purchase history.

Smart Inventory Forecasting

AI analyses Shopify sales history, seasonal patterns, and marketing calendar to predict inventory needs. Alerts when products need reordering, suggests optimal quantities based on lead times and storage costs. Prevents stockouts during peak periods and reduces excess inventory.

Automated Product Descriptions

When new products are added to Shopify, AI generates optimised product descriptions, meta descriptions for SEO, and collection page content. Uses your brand voice guidelines and product attributes. Reduces time to market for new products.

Customer Segmentation Engine

AI analyses Shopify customer data - purchase frequency, AOV, product preferences, lifetime value - and creates dynamic segments. Feeds segmentation data to email marketing, ad platforms, and personalisation tools. Identifies VIP customers and churn risks.

Order Issue Predictor

AI monitors orders for potential issues before they become problems. Flags orders with addresses that frequently fail delivery, high-fraud-risk indicators, or inventory conflicts. Routes flagged orders for manual review, reducing returns and chargebacks.

Real-Time Pricing Optimiser

AI analyses competitor pricing, inventory levels, and demand signals to recommend dynamic pricing. Can automatically adjust Shopify prices within defined rules. Maximises margin during high demand and moves slow inventory with strategic discounts.

Integration Prerequisites

Before starting your Shopify integration, ensure you have:

Shopify store (any plan - Basic, Shopify, Advanced, or Plus)
Custom app created in Shopify Admin > Settings > Apps and sales channels > Develop apps
API credentials: Admin API access token with required scopes
Scopes needed: read_orders, write_orders, read_products, read_inventory, read_customers (minimum)
Webhook subscriptions configured for relevant events (orders/paid, orders/refunded, etc.)
Public HTTPS endpoint for receiving webhooks
Accounting system API access (Xero, QuickBooks, etc.)
Product SKUs in Shopify should match item codes in accounting for inventory sync